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About

Strategy, creativity and systems in one person.

I work where positioning, creative execution, media buying and AI systems need to move together. That makes me most useful for brands that need sharper commercial clarity, not more activity.

I am based in Hawalli, Kuwait. Across more than ten years I have helped startups, developers, F&B brands, pharmacies and institutional teams turn scattered marketing into clearer, more profitable growth systems.

I started in media and graphic design, moved through social media and agency management, and now run my own ventures while working as Marketing & AI Specialist at Al-Nawadi Holding. Because I have done each layer myself, I can brief the designer, read the ad account and review the code.

Portrait of Mohamed Reda
1,000+
Creative and marketing projects delivered
250+
Influencer campaigns managed
$20K+
Monthly ad spend managed
220%+
ROAS improvement achieved
100+
Professionals trained in AI and marketing

Figures are from my 2026 CV. Ask and I will walk you through any of them.

  • Positioning

    Clarify the offer before scaling the spend.

  • Execution

    Connect creative, media and content under one operating logic.

  • Systems

    Use AI and automation where they remove waste, not where they add noise.

How I prefer to work

  • Start from the friction point that is slowing growth or weakening the message.
  • Prioritise the few changes that create the biggest commercial lift first.
  • Build assets and systems the team can keep using, not a deck you present once.
  • Keep execution practical, measurable and close to market reality.

Capabilities

Marketing

  • Performance marketing
  • Media buying
  • Influencer marketing
  • SEO
  • Positioning and offers

Creative

  • Brand identity
  • Graphic design
  • Video production
  • Campaign concepts
  • Content writing

AI & automation

  • Claude and OpenAI APIs
  • Make
  • n8n
  • Prompt workflows
  • CRM automation

Product & web

  • Next.js
  • React
  • TypeScript
  • Node.js
  • PostgreSQL, Supabase, Firebase

Experience

  1. Jul 2026 – nowMarketing & AI Specialist · Al-Nawadi Holding
  2. 2025 – nowFounder · Munjiz, Cairo
  3. 2024 – nowFounder & CEO · Mashhor Hub LLC, Kuwait
  4. Jan 2023 – 20 Jun 2026Marketing Specialist · RAprime & Prime Media
  5. Apr 2022 – Aug 2023Agency Manager · Media Life Advertising & Marketing Co.
  6. Jan 2021 – May 2023Social Media Specialist · Al-Dawaeya Pharmacies
  7. Dec 2019 – Jan 2021Senior Graphic Designer · Pharma Life Co.
  8. 2018 – 2020Content Creator & News Editor · Al-Shahed TV

Education and certifications

  • Bachelor's in Accounting, Faculty of Commerce, Cairo University (English section), 2014–2017
  • Full certification list on the home page and LinkedIn.
  • Arabic (native), English (professional)

Tools and platforms

Advertising and analytics

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • LinkedIn Ads
  • Snapchat Ads
  • Google Analytics
  • Search Console

Creative

  • Photoshop
  • Illustrator
  • After Effects
  • Premiere Pro
  • Canva
  • Figma
  • CapCut

AI and automation

  • ChatGPT
  • Claude
  • Gemini
  • NotebookLM
  • Make
  • n8n
  • Kling AI
  • Higgsfield
  • Antigravity

Web

  • WordPress
  • Shopify
  • HTML and CSS
  • PHP
  • Python
  • Node.js

AI trainer and educator

I deliver AI workshops for professionals and organisations: practical prompting, marketing automation and AI applications for business growth. More than 100 learners trained, and a Training of Trainers qualification from the United Kingdom.

See courses

Certifications

Google, Anthropic, Meta, Canva, IBM and Dubai Future Foundation credentials, each with a verification link.

View certifications

Send the bottleneck. I will point you to the right move.

A short brief is enough. If you already know this needs a strategic conversation, message me directly.

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